What is black hat SEO?
Black hat SEO refers to a way of practices where the goal is to increase the page rank in search engines even if it violates the search engines terms of service. The term black hat begins as a symbol in the western movies where bad guys usually wear black hats. And recently, it is more associated with computer hackers, viruses, and malware creators and those who do unethical actions with computers.
It is important to realize that using black hat tactics and strategies can get your website banned from search engines, the number one traffic source on the internet.
What is considered a black hat?
Black hat SEO is usually a forbidden practice that could potentially increase pages ranking dramatically in a search engine result page. These practices are known to be against the search engines terms of services and will result for permanent banning of your website. Several SEO companies like https://monopolydigital.com/dallas-seo/ understand the terms and its consequences.
Recognized black hat SEO Strategies
- Content automation
- Hidden text and links
- Doorway pages
- Reporting an SEO
- Keyword stuffing
- Guest posting networks
- Article spinning
- Sneaky redirects
- Creating pages, subdomains, with similar content
If you ever encounter any of these malicious attacks on your website, there are several ways to report these incident discussed in another dedicated website.
Why should your company avoid black hat SEO?
In the most obvious reason, these tactics will get your website banned for life from Google and other search engines. You could experience a short-term success thru immense traffic on your website, but nowadays, Google penalties are becoming more and more complicated and violating these would result in devastating effects on your rankings and your traffics as well. Will you afford to trade the hundreds of thousands of internet users searching every day for a short-term strategy?